In 2020, the CLEAR Design team started to work on a new secure identity verification experience for in-person use. Partners such as sports arenas, event venues, offices, hospitals, museums, etc. were looking to CLEAR to provide a touchless and automated solution.
Development time: 12 months
Awarded the 2022 iF Design award
Team: Product Design & Research: Rupa Shankar, Cornelius Hegeman, Julia Presgraves; Industrial design: Ray Protasiewicz, Travis Baldwin, Aditi Vyas
With the pandemic, entry times had slowed down significantly as users had to show proof of ID and COVID health records to enter any physical space. The task ahead for the design team was to create a cost effective, modern, and scalable experience that can be immediately deployed at thousands of partner venues.
CLEAR design team started to develop a new modular hardware (NEO) and software experience (“Usher”) that cost far less to scale than CLEAR’s existing airport pods. It also used a modular framework allowing for adding new features such as temp readers, facial recognition scanners, bar code readers, NFC, etc. The device required little to no learning to set up. It was easy to transport to partner venues and install. The product design experience was designed to be touchless. We tested and iterated to ensure success in different lighting conditions, users’ skin tones, heights, poor wi-fi conditions, etc.
Phase 1 (MVP) - UI featuring partial face feed of user.
Phase 2 - Updated UI featuring full face feed of user. Users felt this was closer to face capture patterns they were used to seeing; they felt it to be more transparent, intuitive and modern.
Phase 3 - Based on user research, we updated the UI to make it more easy for users to know how far to stand from device and where to hold up the phone to scan the QR code.
In 2020, at the height of the pandemic, the question on top of everyone’s minds was how to safely reopen for business and how to prepare for a new normal. Evolving state and federal mandates had made it challenging for business leaders to know exactly what they need to do to remain compliant with health protocols. CLEAR’s partners such as airports, airlines, sports teams, arenas, hotels, restaurants, hospitals, etc. were looking to CLEAR to help navigate this new reality of doing business during a pandemic.
Health Pass helped scale CLEAR’s member base from 2.5 million members to 12+ million members in under 2 years and laid the groundwork for CLEAR’s digital identity platform strategy.
Team: Product Design & Research: Rupa Shankar, Cornelius Hegeman, Julia Presgraves; Industrial design: Ray Protasiewicz, Travis Baldwin, Aditi Vyas
CLEAR was looking to build a secure access product called Health Pass - which would essentially link a user’s verified identity (CLEAR’s core value prop) to their health data to provide a safer, and frictionless way to get back in to places, venues of business, events, and locations.
CLEAR design team started to work on Health Pass in early 2020. Traditionally, for a user to join CLEAR and create a verified digital identity required a trip to a CLEAR location in a nearby airport. CLEAR ambassadors would capture their biometrics such as fingerprint, Iris, face and scan legal ID documents such as a Driver’s license or passport. This in-person process could take anywhere from 6-15 min and be very manual.
With this new enrollment approach, users can just select where they are going and know the entry requirements for a given location.
Partners could customize entry requirements based on state mandates and their risk profile.
Partners could ask for lab reports and/or proofs of vaccination.
Users had the ability to easily scan paper CDC vaccine cards without manually entering all the information.
A green Health Pass is generated if user meets all requirements for accessing a given location. User health data is protected by CLEAR and not shared with 3rd parties. Users verify their identity at the point of entry either using facial biometrics at the CLEAR Secure verification pod (“Neo”) or scan the QR code if face is not recognized.
As CLEAR user base and partners scale to millions, there is a critical need to provide automated reporting, analytics, and self-serve capabilities to both CLEAR external partners and developers, in addition to CLEAR Business Partner managers and implementation teams.
With the creation of this experience, CLEAR Partners are able to directly access relevant data for the CLEAR products they’ve implemented without the need for back and forth emails or calls.
In the past, it would take weeks for CLEAR employees (business partner managers, solutions engineers) that work on partner onboarding to set up the partners. With this new experience, they would be able to achieve the same in a day or less.
After a partner signs in, they will see the latest features and improvements being made to the product they’ve signed up for.
Partners will see a dashboard with usage data.
CLEAR Business Partner Managers (internal users) will also be able to log in and configure different partners and manage these accounts.
Launched in Bobbi Brown retail doors in the UK to help makeup artists create and deliver highly personalized experiences. In the past, artists would create paper face charts after a consultation and scribble notes, product details. However, this tool was limited in value because it could not help artists to continue their conversation after clients have left the store.
This app arms artists with tools to create highly personalized digital face charts at the end of every client consultation, recommend products, write up application tips and notes and send completed face charts via email to clients.
The app is also used to set up reminders for follow-up emails or calls and inviting clients back to the stores for events and other exclusive experiences.
Artists can also look up a client's purchase history and other preferences creating more opportunities for up-selling / cross- selling and personalized service.
MAC Cosmetics App
Aveda iOS App (Scheduled launch: June 2017): This flagship app is targeted at Aveda’s approximately 1 million Pure Privilege loyalty program users, also featuring shopping, exclusive offers, and immersive content.
Smashbox launched a program that allows customers to upload a picture of themselves to see how every single product they sell–lipstick, foundation, blush, eyeliner–will look on their face. Smashbox makes the platform available directly on the website so customers don't have to worry about downloading an app.
In The News:
Fast Company "Do customers want virtual makeup try-on tools? Smashbox has some data"
AOL "Smashbox launches addicting makeup experience -- and you'll become obsessed"
In The News: WWD "Estée Lauder Offers Augmented Reality Try-on experience"
Santa Fe Art Find App allows visitors access to Santa Fe’s wealth of art (pottery, paintings, sculptures) in all galleries and in museums in a very easy and intuitive user experience. Art lovers can immerse themselves in the artistry of the city; serious collectors can find an easy way to contact the galleries they are interested. The app also opens up the market to a global audience making this art accessible and available to art lovers outside Santa Fe.
The app will feature a mix of commercial and non-commercial art. Seasoned collectors as well as beginners can easily contact a gallery or directly purchase a work that captures their interest directly from the gallery via the app. For any inquiries, Art Find will share the leads directly to the gallery. App users can view high quality images of current exhibitions, save works that interest them and filter galleries based on their interest/category/location/hours.
The app will present works in a way that lives up to the meaning, creativity and quality of the artworks themselves. Tapping a piece of art opens a detailed view where users can zoom into a high-resolution image, see important information regarding process, materials and dimensions, and explore similar works. How-to videos from artists, videos of process can be embedded in gallery profiles.
Target Audience:
1) Art lovers, collectors, and tourists visiting Santa Fe
2) Global audience of collectors and art lovers
